Subaru Celebrates 50 Years in the U.S.: This is Why it’s Still Beloved


Subaru’s primary focus is to supply the world with a steadfast quality and cost-efficient vehicle for adventure seekers. While the road for Subaru was rough at first, it now celebrates 50 years in the U.S. as one of the most beloved vehicles.


This is in part due to Subaru’s dedication to inspire love with its customer. This Subaru pride has encouraged more people to visit the nearest Subaru dealer to see for themselves that Subaru can fulfil their compact SUV needs.

Subaru shows the love and commitment that goes above and beyond what you’d expect from any other vehicle maker. Owners love their vehicles because Subaru is an affordable all-wheel drive that fits nearly anyone’s personality and style. Factors such as all-road versatility and a focus on high-quality customer service keep Subaru owners coming back to see what more Subaru has to offer.

Affordable All-Wheel Drive For Everyone

If you meet with a Subaru dealer, you will notice that the dealership may only have a small section of vehicles compared to its competitors. They don’t offer subcompact cars or trucks and current only offer the Crosstrek in hybrid form.

Instead, Subaru has focused its efforts on creating the perfect crossover that fits the needs of those who want a vehicle with an accessible all-wheel drive SUV.

When Subaru moved all its models to all-wheel drive, it became the perfect SUV for the everyday professional to find adventure. The crossover factors resonate with both old and new customers; the ones that want an all-wheel drive that can handle the snow with a confidence, but still, want a vehicle that’s relatively easy to control and within a modest price range.

A Subaru is a perfect intersection as the right tool for the job and customers love Subarus because it inspires adventure. It’s made for those who love the rugged drives, especially outdoor and athletic types

Subaru is Committed to Safety

There’s safe, and then there’s Subaru safe. Subaru knows it has a loyal following that continues to grow and its commitment to keeping its passengers safe is just as passionate. That’s why it continues to produce industry-leading safety innovations.

With the addition of EyeSight, you literally have an extra set of eyes on the road to keep you protected. EyeSight Driver Assist Technology helps by warning you if you start swaying into another lane, provides pre-collision braking and throttle management, as well as adaptive cruise control.

Subaru knows we’re human and we err. So it has created safety features that help to correct or prevent our mistakes, keeping us safe each time we get in the car.

Subaru Loves Dogs

A Subaru is designed to extend the idea of a family beyond children and partners; they inspire to include your pets on your family drives as well. So, if you’re looking to travel with your dog, know that Subaru’s engineering team has designed their vehicles to keep your pets safe.

The company sponsored studies searching for the safest and best ways for pet travel, including the types of dog harnesses available and safety belts for animal crates. A Subaru’s doors open wide and to 90 degrees, which makes it easy for both baby seats or puppy crates to fit and secure.

Also, Subaru continues to support charities that are in the pet space including the ASPCA. One of the ways Subaru has supported the ASPCA is through grants with Rescue Rides, transporting over 21,000 animals in 4 years for adoption, and donating $14 million to help to rescue and adopt nearly 40,000 animals.

Subaru Love Promises Community and Commitment

Subaru showcases goodwill with the community to the same extent of the love that the customers give Subaru.

International Mountain Bicycling Association and AIDS-fighting Dining Out For Life are a few charities Subaru supports. The Subaru of America Foundation supports different working and living communities. They supply grants, scholarships and employee gifts and also focus efforts on building leadership skills for the younger generations. Being part of the community lets drivers feel more in tuned with their vehicles.

Many people appreciate when companies not only put out quality products at the forefront, but also create positive change for the community. This goes beyond the community and extends to love for the environment we live in.

Subaru Loves the Earth

Subaru’s environmental activities exceed the norm as they make sure to go above and beyond in giving back in many different ways. They are America’s first zero-Landfill auto maker and focus efforts on a National Park Zero Landfill initiative.

Subaru also constantly works with environmental experts to try and tackle environmental challenges, such as the “Who We Are Is What We Leave Behind” campaign, which focuses on national park awareness.

Having a Subaru is about having an adventure-seeking ride that is also conscious about the ride’s environmental impact. You can drive through the mountainous areas and feel confident that you are taking the effort to protect the earth while on your escape to the backcountry.

Subaru focuses on the services to keep customers satisfied and loyal. So when you drive off the Subaru dealer lot you become part of a community that puts its customers first.

Subaru owners are excited and proud to have a quality product that addresses their needs directly. Fifty years later and Subaru still maintains an authentic connection with it’s customer base.

Scroll through a dealer’s website to see how this affordable all-wheel drive branded with love can help you get from point a to point b.

Subaru built a community inspired by love, and has created a platform for its customers to constantly express this love even after 50 years in the U.S.