Strictly Briks

Misbah Akhtar

Strictly Briks ® is an exciting and innovative brand founded in 2014 by Brian Semling in Wisconsin, USA. As a father of two children, Sonja and Erik (then 7 and 4 years old), Brian saw first-hand just how much his kids and all of their friends loved playing with popular construction toys. Along with his wife Carina, they recognized that leading brands only offered limited options for creative play. Brian and Carina wished that all children could experience the joy of using their boundless imagination the same way Brian and Carina did in their childhood when they played with toy bricks for hours on end. Thus began the inspiration for Strictly Briks ® …

Strictly Briks


Strictly Briks ® encourages kids to dream amazing things, create and build imagination into reality, and grow into the engineers, designers, inventors, and problem solvers of tomorrow. Our mission is to encourage creative play and to impact kids by developing innovative brick construction toys. We provide opportunities for children to enhance educational skills while having fun.

Family & Values

We all work together, Carina, Sonja, Erik, & I as a family, along with a team of dedicated staff members to bring Strictly Briks to life. Sonja and Erik are the models for all of our marketing, and even help create and invent products! Our family puts God first in our lives, and we are very thankful for the blessings that He has provided us with.

1 Peter 4:10 “As each one has received a special gift, employ it in serving one another as good stewards of the manifold grace of God.”

Strictly Briks

Where can you find our products?

We sell online on and We also sell on Amazon international marketplaces in Canada, Mexico, the United Kingdon, Germany, France, Spain, and Italy.


Our products are educational and encourage creativity. Our brand is strongly supported by educators, teachers, schools, pre-schools, daycares, and other centres of learning. If you are an educator, please go to or email to find out more about our educators’ discount program.

Strictly Briks

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