PR & Marketing

It's difficult to start a business, let alone learn how to market it. It's not uncommon for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. Don't worry, I'm here to help!

There are marketing basics that are important to every small business owner. Marketing is not an expense, it's an investment and it's important to have a clear understanding on where to start investing. If you can get this, you are one step ahead.

The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs. Let's face it anyone that has a business has a desire to grow their business. The most effective way to grow and expand your business is by focusing on organic growth.

Which media and titles will my release be sent to?

The following is a summary of the main categories of the media to which your release may be sent. You will be informed of the total number of the distribution prior to its sending. A standard distribution provides for up to 600 contacts and a gold distribution for up to 5000. You can decide to reduce or increase the coverage as you wish at this stage.

Media covered on my press release distribution network:

* National Press - National & International daily and weekly newspapers

* Local Press - all local and free newspapers

* Trade Magazines

* Consumer Magazines

* Online services, news information services and databases

* Freelance journalists

* Members of writers’ guilds (travel, food & drink, motoring, sporting, etc.)