Padded bras for seven-year-olds, dolls dressed in high heels and pole dancing kits for kids. From every angle, our daughters are bombarded by messages about looks and sexuality they are too young to understand.
Even primary school girls feel pressured to conform to a thin, ‘sexy’ ideal, leading to self-destructive behaviour, ranging from eating disorders and self-harm to anxiety and low self-esteem.
But while girls are fast-tracked though childhood, parents are being drowned out by the internet, retailers, the media and peer pressure. And even though a furious debate is still raging about why it’s happening and who’s to blame, so far there has been no practical help for parents on how to fight back against the Lolita Effect.
Now parenting author Tanith Carey, herself the mother of two young girls, has written the first hands-on guide for parents which will show you how to:
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